Cris Arcangeli Logo Cris Arcangeli Logo

FOUNDER Led-Growth | Product Branding

Cris Arcangeli Hero Image
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Concept

Cris Arcangeli is one of Brazil’s leading entrepreneurs, widely recognized for her role on Shark Tank Brazil and for building multimillion-dollar brands. Her presence on the show reinforces her credibility, strategic vision, and influence in the business ecosystem.

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Positioning

“Papo de Tubarões Podcast” was designed as a brand of leadership, movement, and sharp insight.

Its symbol merges the play button with the strength of a shark, embodying action, intelligence, and boldness.

The visual identity communicates disruption and authority, positioning the podcast as a space for high-level conversations with top market leaders.

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Partnership

Regis Duran - CEO and Founder Harpia Brand - served as CMO of Grupo Arcangeli, leading branding, positioning, and digital structure for the serial entrepreneur.

As a business partner of Cris, he developed projects such as the Treinamento de Tubarões, strengthening her brand ecosystem and expanding her influence across markets.